Discover 3 ways custom mascara boxes protect delicate products and boost appeal, helping your brand stand out in the cosmetic market.
Eyes grab the attention of the onlooker right away. Different cosmetic items are used to make them sparkle. Mascara gives a feminine touch and uplifts the beauty aura among women.
Makeup brands put in every effort to make the products sell like hotcakes. While promotion plays a vital role, the packaging is the crown of marketing. Custom mascara boxes are created to keep fragile products safe till delivery. This blog will share 3 ways packaging enhances the protection and appeal of mascaras.
Article Breakdown
3 Ways Custom Mascara Boxes Enhances Protect and Appeal
The release of gel mascaras has made it easier for women to apply on their eyes. However, its liquid state needs to be handled with great care. Mascara cases, an essential part of packaging inventory, give safety to these sensitive items and keep their quality retained for a long. This section will explore different ways in which custom boxes give protection and visual appeal.
- Use of Strong Materials
One of the primary ways to enhance protection is via sturdy materials. Custom mascara boxes use materials such as cardboard or rigid (if it’s a luxury brand) to make the packaging secure. These materials give an extra layer of safety to the mascaras.
Kraft paper is also used by brands that value sustainability. It keeps the products safe and limits the harmful impact on the planet. When it comes to the appeal of the packaging, this material comes in handy.
Kraft paper provides the mascara boxes with a rustic touch, making them seem dipped in coffee. This vintage look attracts buyers towards the mascara and boosts customer loyalty.
Beauty brands also use different colors and designs. Based on the target audience, the custom mascara boxes are painted in various hues. If the consumer is a teenager then bold colors like pink or yellow will be used. But, if the customer is an adult female then brands might opt for subtle tones such as black or white. Using intricate patterns on the packaging will also make the box look attractive.
- Addition of Inserts
Another way is to add inserts. Inserts such as PVC or die-cut are used by cosmetic firms. These inserts hold the fragile items in its place. This is especially important during transport. Customers often return damaged goods which affects the brand repo in the market.
Add-ons such as protective seals can be added to the packaging to prevent mascaras from drying out or leaking. Using tamper-proof seals will keep the items away from kids’ reach. The face value of the custom mascara packaging is heightened with images.
Brands use high-quality images using digital printing methods. Some firms even allow customers to place customized images on it. This helps the brands build emotional connections with the audience.
Moreover, the add-ons such as thank-you notes or sample gifts also make the packaging look expensive. This elevates the brand person within the competitive industry and even introduces it among new buyers.
- Safer Delivery
Custom mascara boxes enhance the protection by compiling with safety rules. Brands use corrugated- a thick surface material to deliver the mascaras with care during shipping. The thick structure snugs in the items and prevents them from falling out.
Moreover, the packaging uses layers of coating or finishes. Laminations such as foil stamping, spot UV, gloss or matte can be used. These coatings give a shine and prevent the box from any wear and tear.
As for the appeal, custom mascara packaging is imprinted with striking typography. As consumers are too busy to read everything, it is vital to display only the relevant information. Mascara boxes can present necessary details in a large and clean font style with blank spaces.
The white declutter spaces make it easy to scan the product details. The minimal typography gives the packaging a sophisticated look. Hence, this makes the mascara packaging more attractive.
Conclusion
This blog has given 3 ways in which custom mascara boxes enhance the protection and appeal of delicate products. Having safety is necessary for the brand’s image. A secure and well-designed box will reduce the chances of return by the customers, saving up on return charges too.
Are you in need of a trustworthy packaging solution to create mascara boxes? Reach out to Packaging Mania to get customized packaging at an economical rate. We have been creating custom boxes for more than a decade and ensure to make our customers satisfied in every way possible.
